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Nigerian Designer Alphadi Celebrates World Cotton Day with Rome Fashion Masterclass

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Alphadi

The “Magician of the Desert” bridges African and Italian styles to spotlight Africa’s rich cotton heritage

Renowned Nigerian designer Alphadi led a creative masterclass at Rome’s Academy of Fashion to mark World Cotton Day, an event organized by the Food and Agriculture Organization of the United Nations (FAO). The two day class, held in September, celebrated the versatility of African cotton and its growing role in global fashion.

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Blending African and Italian Design Traditions

Alphadi, who is often called the “Magician of the Desert” for his internationally acclaimed haute couture creations, guided 14 students from the Academy through a series of workshops. Together, they developed seven original cotton-based designs that merged the textures and techniques of African and Italian fashion. This collaboration symbolized the fusion of cultural creativity and craftsmanship across continents.

Honoring Africa’s Strength Through Cotton

In his remarks, Alphadi expressed pride in showcasing Africa’s capabilities to the world. “For me, this is a way to highlight all that Africa is capable of,” he said. “It’s a tribute to our continent and to the value of African cotton a quality product that serves people in the Sahel, Europe, and beyond.” His words echoed the essence of World Cotton Day: honoring the journey from field to fashion while empowering African producers.

Students Embrace Cross-Cultural Creativity

One of the participants, Cecilia Marchesini, described the workshop as an eye-opening cultural experience. “It’s the first time we’ve worked directly with a culture very different from our own,” she said. “Blending two distinct traditions was challenging, but we discovered many similarities between African and Italian fashion.” This collaboration encouraged students to think globally and design with cultural respect and innovation.

The Global Significance of World Cotton Day

Alphadi
Nigerian designer Alphadi unites Africa and Italy through cotton-based fashion to honor World Cotton Day.

World Cotton Day, officially recognized by the United Nations General Assembly in 2021, celebrates the economic and social value of cotton each year on 7 October. The FAO and its partners lead initiatives to promote cotton as a sustainable global industry, connecting farmers, designers, and consumers. This year’s theme focused on showing how cotton travels from field to fashion, highlighting its vital role in global development.

A Vision Rooted in African Innovation

According to El Mamoun Amrouk, Senior Economist at FAO, the idea for World Cotton Day originated from African cotton-producing countries determined to showcase their contributions to the global market. “They came together to create a day that would promote cotton and celebrate their product worldwide,” he said. The initiative underscores Africa’s leadership in sustainable textile production and innovation.

Cotton’s Role in Economic Growth

Cotton is not only a fashion staple but also a lifeline for millions. It provides jobs in more than 80 countries, especially among smallholder farmers in Africa and Asia. The industry fuels export revenue, drives rural development, and supports poverty reduction. By spotlighting cotton’s importance, World Cotton Day aims to raise awareness about how this natural fiber contributes to international trade and economic stability.

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A Legacy of Culture, Creativity, and Sustainability

Through his collaboration with young designers, Alphadi continues to elevate Africa’s presence in the global fashion industry. His work embodies the spirit of sustainability, creativity, and cultural unity values that World Cotton Day seeks to uphold. The success of his Rome masterclass proves that fashion can serve as a bridge between continents, promoting not only beauty and artistry but also shared progress.

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