Kenya has launched a nationwide voter registration campaign aimed at bringing millions of young people onto the electoral roll ahead of the 2027 general election.
The exercise, led by the Independent Electoral and Boundaries Commission (IEBC), seeks to register at least 2.5 million new voters in its first phase, with a long-term target of 6.3 million—around 70% of them youths.
Youth at the Centre of the Campaign
The drive comes after widespread youth-led protests in 2024, sparked by tax increases introduced by President William Ruto.
The demonstrations, largely driven by Gen Z activists, evolved into broader unrest over corruption and governance concerns, leaving over 100 people dead and several others missing, according to rights groups.
Although the protests have subsided, many young Kenyans remain dissatisfied with the government, citing economic hardship and lack of accountability.
Creative Push to Boost Registration
To counter voter apathy, youth groups are turning to social media and pop culture to encourage participation.
Campaigns like #NikoKadi are gaining traction, using platforms such as TikTok, music events, and even business discounts to motivate young people to register.
Some organisers have also planned events where entry will require proof of voter registration, turning civic participation into a social trend.
Addressing Low Turnout
Youth participation has historically lagged in Kenyan elections. In the 2022 vote, turnout dropped to its lowest level in 15 years, with young voters making up less than 40% of registered participants.
Activists say increasing youth involvement is key to reshaping a political system often seen as disconnected from the realities facing younger generations.
Push for Political Change
Many first-time voters say they are registering in response to rising living costs, unemployment, and corruption concerns.
Campaign organisers believe that mobilising young voters could significantly influence the outcome of the next election and shift the country’s political direction.
