Ferrari has officially unveiled its first fully electric vehicle, marking a major turning point for the iconic luxury carmaker as the global auto industry continues its transition toward electric mobility.
The new EV, called the Luce — Italian for “light” — was revealed during a high-profile launch event in Rome and represents Ferrari’s boldest technological leap in decades.
Developed in collaboration with former Jony Ive and his design collective LoveFrom, the Luce is Ferrari’s first-ever five-seater and is aimed at wealthy buyers seeking both performance and everyday luxury.
Priced at approximately $640,000 (€550,000), deliveries of the vehicle are expected to begin in late 2026.
Ferrari CEO Benedetto Vigna described the project as the result of five years of development, while company executives said the Luce is designed to attract a new generation of luxury consumers more comfortable with electric technology and AI-driven experiences.
Unlike Ferrari’s traditional roaring V8 and V12 engines, the Luce uses four electric motors — one powering each wheel — generating more than 1,000 horsepower and reaching speeds above 310 km/h.
Despite weighing more than 2.2 tons, Ferrari says the vehicle delivers impressive agility and a driving range of over 500 kilometers on a single charge.
The Luce also introduces a more family-oriented design philosophy, featuring four doors, five seats, advanced technology and a spacious 600-liter trunk.
Ferrari executives believe the move into electric vehicles could help expand the brand’s presence in markets such as China, where EV adoption is already widespread and high taxes make large petrol-powered cars less attractive.
Visually, the Luce departs from Ferrari’s aggressive sports car styling, embracing a larger body, panoramic glass design and a softer luxury aesthetic.
Inside, however, the brand maintains its signature premium feel with leather, glass and anodised aluminium finishes, while still keeping several physical controls instead of relying entirely on touchscreen interfaces like many modern EV makers.
The launch comes at a time when rivals including Porsche and Lamborghini are slowing parts of their EV strategies due to weaker-than-expected demand for high-end electric vehicles.
Ferrari is now betting that its blend of luxury, technology and performance can redefine what an electric supercar looks and feels like.
