Sirayah Shiraz: Why Africa Doesn’t Just Watch the World Cup, It Lives It

International sports broadcaster Sirayah Shiraz says the FIFA World Cup holds a special place in the hearts of millions across Africa because football on the continent is more than a game – it is a way of life.

Shiraz, who co-hosts The Morning Cup alongside Sarah Hassan and is part of SuperSport’s coverage of the 2026 FIFA World Cup, has covered some of the world’s biggest sporting events, including the Premier League, Formula 1, tennis and basketball. Yet she admits that nothing compares to football’s biggest tournament.

“Every sport has its own magic, but the World Cup is in a league of its own,” she said.

“It’s one of those rare moments where the entire world is having the same conversation, regardless of language, culture or background.”

Football’s Unique Place in Africa

For Shiraz, the World Cup’s significance is even greater across Africa, where football is deeply woven into everyday life.

“Football isn’t just watched across Africa; it’s lived,” she explained.

“The stories, the emotions and the pride that come with representing your country create an atmosphere unlike anything else.”

She added that being part of telling those stories during a World Cup is both humbling and exciting.

According to the broadcaster, Africa’s football culture is rich with inspiring stories that deserve to be shared authentically and respectfully.

“The goal is always to make people feel seen and represented,” she said.

Storytelling Through Human Connection

Shiraz believes her multicultural background and international experience have shaped her approach to journalism and broadcasting.

Having worked in various countries and covered different sports, she says she has learned that emotions such as hope, passion, heartbreak and pride are universal.

“I always try to tell stories through the human element first,” she said.

“Whether it’s a superstar or a young player making their debut, people connect with people.”

She believes empathy and genuine curiosity are essential ingredients in creating meaningful stories that resonate with audiences worldwide.

Growing Through Diverse Experiences

The broadcaster also spoke about her experiences working in South Africa alongside media personalities such as Phat Joe and Basketmouth.

“There’s so much experience, humour and energy in the room,” she said.

“I’ve laughed a lot, learned a lot and been challenged in the best possible way.”

Shiraz believes working alongside people with different perspectives has helped her grow professionally and personally.

Advice for Future Broadcasters

When asked what advice she would give young women hoping to enter sports journalism, Shiraz emphasised curiosity, adaptability and authenticity.

“The best broadcasters aren’t the ones who know all the answers; they’re the ones who listen and ask the best questions,” she said.

She also encouraged aspiring journalists to embrace change and remain versatile as the media industry continues to evolve.

“Authenticity is your biggest strength,” she added.

Dreaming of African Success

Although she admitted she has a soft spot for France and would also like to see England perform well, Shiraz said her greatest hope is to see African football continue its rise on the global stage.

“The talent across the continent is phenomenal, and seeing African teams go deep into the tournament would be amazing for the game globally.”

For Shiraz, the World Cup is more than a sporting event—it is a celebration of culture, emotion and unity, especially across a continent that truly lives and breathes football.